Launching in Belgium and Spain in 2019, YULA is inspired by the Amazon rainforest and combines the words “tree” and “energy” from an ancient tribal language. Made with guarana berries, green tea, and green mate, it is lower in sugar than traditional energy drinks, with a natural taste.

Our audience for this campaign was 18-28 year-olds in Belgium and Spain. This audience is unafraid to challenge brands and themselves. Their mentality is all about maximizing their lifestyle. They’re hard-working and ambitious and they care about the planet. Health is a priority and they treat their bodies like a well-oiled machine, eating healthily and working out. All this takes energy and they turn to healthy snacks, coffee, and traditional energy drinks from time to time to help keep them going.

So the idea is to show how far Yula’s organic energizing spirit keeps them moving through ads that keep going without a break or a “crash”.