Red Bull
At Hill Holliday, I was tasked with designing the meeting room experience for a media pitch with a one-week turnaround.
Powering up and powering through with Red Bull
We wanted something simple and visually impactful that would help the client connect with our concept of “Powering up and powering through with Red Bull” across five target demographics:
Fitness fanatics
Aged 16-64, they exercise more than 4 times a week and are heavily interested in following health and fitness influencers who provide healthy recipes or workout videos to try.
Gaming buffs
On average, they are 35-44-year-olds who routinely play games. In the US, 53% of gamers are male, and 46% are female.
Focused fiends
High school and college students who need extra focus to perform well and pass their exams.
Working warriors
This group of people work long hours to beat a deadline or are very dedicated to work simply because they love their job.
Party-hardys
These are the ones enjoying themselves at the party for a long time. They’re bold and audacious, as well as willing to withstand hard things (like another dozen hot wings or another round).
Since we only had a week until the day of the meeting, we wouldn’t have the time or the money to create something big. So using a combination of generative AI and traditional techniques, I created two huge banners showing illustrations of our targets powering up and powering through with Red Bull. They were affixed to the two available walls in the meeting room.
The Red Bull team liked the banners so much that they asked us to send them a copy to hang in their headquarters in California.
Credits:
Client: Red Bull
Agency: Hill Holliday
AD: Tássia Valim
Studio Director: Sean Westgate
Red Bull
At Hill Holliday, I was tasked with designing the meeting room experience for a media pitch with a one-week turnaround.
Powering up and powering through with Red Bull
We wanted something simple and visually impactful that would help the client connect with our concept of “Powering up and powering through with Red Bull” across five target demographics:
Fitness fanatics
Aged 16-64, they exercise more than 4 times a week and are heavily interested in following health and fitness influencers who provide healthy recipes or workout videos to try.
Gaming buffs
On average, they are 35-44-year-olds who routinely play games. In the US, 53% of gamers are male, and 46% are female.
Focused fiends
High school and college students who need extra focus to perform well and pass their exams.
Working warriors
This group of people work long hours to beat a deadline or are very dedicated to work simply because they love their job.
Party-hardys
These are the ones enjoying themselves at the party for a long time. They’re bold and audacious, as well as willing to withstand hard things (like another dozen hot wings or another round).
Since we only had a week until the day of the meeting, we wouldn’t have the time or the money to create something big. So using a combination of generative AI and traditional techniques, I created two huge banners showing illustrations of our targets powering up and powering through with Red Bull. They were affixed to the two available walls in the meeting room.
The Red Bull team liked the banners so much that they asked us to send them a copy to hang in their headquarters in California.
Credits:
Client: Red Bull
Agency: Hill Holliday
AD: Tássia Valim
Studio Director: Sean Westgate
