In 2023, Robert Half released the “We Know Talent” campaign. The task for 2024 was to upgrade the existing campaign: develop advertising that would elevate brand awareness and trust in Robert Half as the best choice to find the right candidate to fill their immediate hiring need. The campaign started with social media ads and expanded to banners, audio, and video. They would all lead to a landing page designed around our visual concept.

In 2023, the campaign visuals didn’t have a super cohesive look since the headline had to move around and change colors depending on the image used.

For the 2024 campaign, my concept was that Robert Half would find not only the best candidate but also the best candidate for your specific hiring need. So like a filter, our visuals would show corporate photography with the main subject highlighted from a black & white background. A Robert Half red bar would always be present to separate them even further and hold our headline. That also gave the campaign a cohesive look across all mediums.